Anybody know where to install the new google analytics global site tag?
According to this page:
It should be installed in the head tag. Use phplugins to do this.
You’ll also need to either change any single quotes in the script to double quotes or escape the existing single quotes by preceding them with a backslash:
Do these in a plain text editor.
Thanks very much. This is really helpful.
An additional consideration – if using the built-in cookies notice, and the Opt-out of Google Analytics button – if inserting your own analytics snippet, that opt-out will not work. Make sure your site settings are in sync with what you’re adding.
Digging deeper into the difference between Google Analytics and Tags, I found this article, which seems to be a pretty good explanation:
I’m curious, what’s your particular use case for wanting to implement tags on your site?
An email from Google Analytics said I should. I haven’t dug into this far enough to really know what I am doing yet. I am going to pay close attention to the Analytics Mania link you sent. I thank you very much for this.
Cheers. From what I’ve read, it sounds like Tags will allow you to do a lot more, but you have to be very intentional about logging into the admin console, defining tags, and logging events.
Google Analytics is more passive, and I think will be the better choice for most Backlight users.